E&Misr enters into an exclusive strategic partnership with Shahid to enhance the digital entertainment experience

E& Misr, a leading provider of ICT solutions, and Shahid, the leading streaming platform of MBC Group, have announced an exclusive strategic partnership to offer Shahid’s rich, unique, and premium content library to E& Misr customers across Egypt.

This collaboration represents an important step towards enriching the digital entertainment landscape in Egypt and strengthening the presence of both brands in the market.

This partnership reflects the shared vision of E& Misr and Shahid to offer integrated digital entertainment solutions and added value to a wide segment of Egyptian consumers. It also supports E& Misr’s digital transformation journey and Shahid’s strategic presence in the Egyptian market.

Under this partnership, E& Misr customers will be able to enjoy exclusively all of Shahid’s content, along with the benefits of postpaid and prepaid plans from E& Misr’s SIM cards and plans, such as Emerald, VDSL, prepaid cards, Hekaya, Dimagh Tanya, Aqwa Kart, and E& Cash.

This collaboration reflects E& Misr’s drive towards digital transformation, with a strong focus on providing real added value to customers through smart partnerships with leading regional and global brands. It also strengthens the company’s position as an integrated technology group offering telecommunications services alongside the best platform for diverse digital and entertainment solutions.

Samer Mourad, Executive Vice President of Consumer Business at E& Misr, expressed his excitement about signing the partnership with Shahid. He said, “Through this collaboration, we seek to enable our customers to access premium Arabic content that meets their aspirations and interests, while offering exclusive benefits and a comprehensive entertainment experience.”

He added, “At E& Misr, we are committed to providing innovative services that align with the requirements of the digital age and strengthening our position as a leading provider of telecommunications and technology solutions in the Egyptian market.”

He emphasized, “We believe that providing real added value to customers through smart partnerships is the best way to strengthen our brand. We look forward to continuing to develop our services and expanding the range of offerings that deliver an exceptional digital experience for our customers.”

For his part, Scott Wyman, Director of Partnerships at Shahid, said: “This strategy gives us a unique opportunity to reach e& Misr’s customers through our market-leading entertainment service, Shahid. The Egyptian market is a strategic market for us, and we look forward to expanding our presence there by innovatively integrating our content across a wide range of telecom, payment, and other services and offerings.”

It is worth noting that e& Misr is the leading telecommunications and information technology company in Egypt. Since its establishment in 2006, the company has achieved significant growth in the Egyptian market, providing a wide range of services to millions of customers. The company is keen to keep pace with rapid technological developments to meet the growing needs of today’s customers.

Shahid is the first leading subscription video on demand (SVOD) and non-subscription video on demand (VOD) platform in the Arab world. Shahid offers unique and distinctive content for Arab families, including Shahid Originals, Shahid Premieres, newly released Arabic box office hits, and live TV channels in HD quality. In addition to global shows, sports, and children’s programs, “Shahid Shorts” offers short videos that offer unique moments, clips, and scenes, and a live streaming service for over 40 FAST channels.

E& Misr enters into an exclusive strategic partnership with Shahid to enhance the digital entertainment experience.

E& Misr, the leading ICT solutions provider, and Shahid, the leading streaming platform of MBC Group, have announced an exclusive strategic partnership to offer Shahid’s rich, unique, and distinctive content library to E& Misr customers across Egypt.

This collaboration represents an important step towards enriching the digital entertainment landscape in Egypt and strengthening the presence of both brands in the market.

This partnership reflects the shared vision of E& Misr and Shahid to provide integrated digital entertainment solutions and added value to a wide segment of Egyptian consumers. It also supports E& Misr’s digital transformation journey and Shahid’s strategic presence in the Egyptian market.

Under this partnership, e& Misr customers will be able to exclusively enjoy all of Shahid’s content, including features specific to postpaid and prepaid plans, including Emerald, VDSL, prepaid cards, Hekaya, Dimagh Tanya, Aqwa Kart, and e& Cash.

This collaboration reflects e& Misr’s drive towards digital transformation, with a strong focus on providing real added value to customers through smart partnerships with leading regional and global brands. It also supports the company’s position as an integrated technology group offering telecommunications services alongside the best platform for diverse digital and entertainment solutions.

Samer Murad, Executive Vice President of Consumer Business at e& Misr, expressed his excitement about signing the partnership with Shahid. He said, “Through this collaboration, we seek to enable our customers to access premium Arabic content that meets their aspirations and interests, while offering exclusive benefits and a comprehensive entertainment experience.”

He added, “At e& Misr, we are committed to providing innovative services that keep pace with the demands of the digital age and strengthening our position as a leading provider of communications and technology solutions in the Egyptian market.”

He emphasized, “We believe that providing real added value to customers through smart partnerships is the best way to strengthen our brand. We look forward to continuing to develop our services and expanding the range of offerings that provide an exceptional digital experience for our customers.”

Scott Wyman, Director of Partnerships at Shahid, said, “This strategy gives us a unique opportunity to reach e& Misr customers through Shahid’s market-leading entertainment service. The Egyptian market is a promising market.”