Relaunching the “Coca-Cola is Sweeter With” campaign, distributing one million bottles bearing consumers’ names.

Coca-Cola has announced the relaunch of its iconic “Coke’s Sweeter with…” campaign in the Egyptian market, following its widespread success, making it one of the most prominent campaigns in the brand’s history. This launch reaffirms Coca-Cola’s commitment to spreading happiness and strengthening bonds between friends and families by highlighting the importance of personal connection and offering a unique experience that enables consumers to share authentic human moments through personalized cans, creating lifelong memories.

The campaign, which was first launched in 2011, marked a turning point in the world of marketing, as it was one of the first initiatives to introduce a new concept of personalization on such a large scale, contributing to strengthening the emotional connection between consumers and brands. Today, “Coke’s Sweeter with…” returns in a new format, inviting a new generation to discover the magic of shared moments and express appreciation in a simple yet impactful way.

This year’s relaunch of the campaign is part of a global trend aimed at strengthening human connections in light of the accelerating digital expansion. Studies have shown that 72% of young people belonging to the new generation (Gen Z) seek special moments and value real interactions with others. In this context, “Coke is Sweeter with…” provides a simple yet powerful way to express appreciation and affection to friends and family, through a personalized experience that goes beyond the digital world.

Coca-Cola has developed an integrated digital platform that allows consumers to customize their Coca-Cola bottles, adding personal touches, including names and phrases. If the customized bottle is not available at the point of sale, consumers can scan the QR code on the bottle to go directly to the digital platform to design their own bottle.

In line with the campaign’s philosophy of enhancing real moments, Coca-Cola highlighted the importance of “community spaces” that enable human interaction and connection outside the digital framework, at a time when these spaces are gradually shrinking in our daily lives. Hence, the campaign reaffirms the value of personal encounters and simple moments that Making Memories.

To celebrate the relaunch of “Coke is Sweeter with…,” Coca-Cola launched an initiative to distribute one million free cans across Egypt’s governorates during the first month of the campaign, aiming to spread joy and encourage a culture of sharing. The company also organized a series of interactive events and activities in several malls, clubs, universities, hypermarkets, and cinemas, enabling consumers to customize their cans directly through live interactive experiences.

“In an era dominated by digital communication, real human connections remain of exceptional value,” said Hanna Haddad, Regional Director of Coca-Cola Egypt, Libya, and Sudan. “The ‘Coke is Sweeter with…’ campaign reminds us that the best memories are made when we are with the people we love, in honest moments shared together. This campaign celebrates those unforgettable moments, which can start with a simple gesture like a personalized Coca-Cola bottle.”

Coca-Cola also unveiled a new digital experience, “Coca-Cola Memory Maker,” which allows users to create visual content (memes) And videos) dedicated to sharing with their friends and family, using creative templates prepared by a number of well-known content creators, as part of strengthening the emotional connection with the brand.