2026-11-10 6:53 PM
20.42°C
The milestone brings Egypt’s professional hairdressing community to the global stage
Cairo, Egypt, Nov10th, 2026: L’Oréal Professionnel, the world’s leading brand in professional haircare and colour, has achieved in Egypt a new Guinness World Records title in professional hair coloration, bringing together 493 hairdressers for a large-scale masterclass that celebrates the talent, expertise, and ambition of Egypt’s professional hairdressing community.
The L’Oréal Professionnel Masterclass surpassed the previous record of 409 participants and placed professional education at the heart of the achievement, reflecting the brand’s commitment to equipping hairdressers with the latest techniques, knowledge, and innovations shaping the future of the industry.
Led by L’Oréal Professionnel Ambassador Pierrick Beringer, the “Multidimensional Color” masterclass introduced participants to the French Blending technique through live demonstrations on mannequin heads, featuring L’Oréal Professionnel innovations including Blond Studio and iNOA, the world’s number 1 ammonia- free hair color.
This achievement reflects L’Oréal Professionnel’s long-term ambition in Egypt to help build a stronger, more advanced and globally competitive professional hairdressing industry. Hairdressers are at the heart of the brand’s journey, and investing in their education, skills and access to the latest science and innovation remains central to how L’Oreal support the profession. It is also reinforces the brand commitment to empowering Egyptian professionals to develop their craft, grow their businesses and strengthen their presence on the global stage.”
The achievement builds on L’Oréal Professionnel’s longstanding partnership with hairdressers in Egypt and its commitment to advancing the professional beauty industry through science, innovation, education, and continuous professional development.
